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A different way to look at the story

Follow the Money

There’s a business model behind that.

The ingenious business models, pricing strategies and incentives behind familiar companies—and the trade-offs they create. Look closer at who makes the money, and how.

Business models · Pricing strategy · Corporate incentives

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Storm clouds above an American home, insurance paperwork in the foreground.

Follow the Money

Premiums are only part of the story. We examine the insurance business model — underwriting, investment income and risk transfer — and what it means for the people paying the bills.

Upcoming documentary

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The Money Trap Briefing.

The story behind the story, in your inbox.

New investigations, surprising business models and primary sources worth your time. Our free briefing is in preparation; join the list for future editions.

The American Money Trap

The Money Trap Briefing.

Issue No. 1In preparation

  1. 1

    The lead investigation

    The new documentary, in five minutes of reading.

  2. 2

    Follow the money

    One business model, explained plainly.

  3. 3

    From the edit room

    What we're researching next, and why.

  4. 4

    Further reading

    The primary sources behind the story.

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